City of Brampton Recreation Website

As Digital Planner for the City of Brampton, I lead the end-to-end digital experience for the Recreation website—from user research and information architecture to visual design and performance optimization.

Key Responsibilities:

• Design and optimize web graphics, ensuring fast load times while maintaining visual quality across devices
• Develop responsive layouts and user interfaces that serve 500,000+ users
• Create accessible digital assets including banners, icons, and infographics that meet AODA standards
• Conduct quarterly analytics deep-dives, transforming data into actionable insights on user behavior, traffic patterns, and content performance
• Collaborate with recreation coordinators to develop engaging campaign pages into engaging digital experiences

Impact:

• Increased user engagement by 35% through optimized page layouts, graphics, and interactive elements
• Reduced page load time by 40% through image optimization and code refinement
• Champion accessibility-first design in every project delivery

Tools:

• Microsoft SharePoint
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• VS Code | Adobe Dreamweaver
• Google Analytics (GA4)